Group-living animals must constantly integrate and respond to information from other individuals within the group. The degree to which consistent inter-individual behavioural differences are influenced by social cues in such groups is largely unanswered. We used the honey bee waggle dance as an experimental paradigm to explore this question. Honey bee foragers use the waggle dance behaviour to communicate information about food sources in the environment to their nest mates. This recruitment process incorporates information about the food reward, the colony food stores and the environmental food availability and plays a major role in ensuring efficient exploitation of the food sources available to the colony. We first observed individual foragers visiting the same food source and quantified the probability and intensity of their dance activity. We found that there are consistent inter-individual differences in both measures of dance activity within a forager group. Next, we removed foragers and observed that this led to a significant increase in the average dance activity of some foragers. The individuals which increased their dance activity were the ones which were more active before the removal. Finally, we allowed recruits to join the foragers at the food source, which had a strong inhibitory effect on the dance activity of all the individual foragers. Our study shows that a complex interplay between individual behavioural differences and social interactions drives the dance communication needed to effectively organise the colony’s collective foraging behaviour.